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Lot of marketers all around the world use lot of different and innovative techniques to differentiate its brand. Some
 Imagine you are sitting in the driver seat taking test drive of the new Nissan Duster. The sales person is busy
  In 1983, India won the world cup; then, another seminal event took place. Nestle debuted its latest creation,
Let’s say you meet two people for the first time and here’s how they introduce themselves: Brad: “Hi, I am Brad. I
Lights! Camera!! Action!!! Scene 1: Actress calling to maid “Areywo India Gate rice ka pack kholdena”. Scene 2:
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Latest MarkNews

Marketing News – 7th January, 2012

Bulletin: The Hindu: Challenging the ‘Times’ Avoid breaking a nee with Midea AC or throw up your Albo for milavat: Bakwas Band Kar FMCG to keep growing in 2013; GSK, Dabur, Marico to lead sector MMGB: Boost‘s...

In the News

  Marketing News- 22nd December, 2012   Making hell cool- Fastrack moves on to a new digital campaign Key digital marketing trends for 2013: article by Lara O’ Reily Nike’s new target – women who run and train Football: Norwich City...

In the News

Marketing News- 28th December, 2012 Big Bazaar: A flaunt-your-homes contest Brand Endorsers: So many brands, only one Ranbir Government launches £2.7m “shocking” anti-smoking campaign Eternity of brands in 2013 Dell croons at youth hotspots to...

From 2012 to 2013

Here’s Wishing you all a very HAPPY NEW YEAR. In today’s edition of MarkN we bring – lessons from the year gone by and what to look forward to in the year to come.  A...

Marketing News: 29th January, 2012

Marketing News: 29th January, 2012 CNBC-TV18: Helping them think big Bewildered and bekaar advertisements of the week Bawdy Copy: Cola wars, WPP agency Online shopping in India on rise; COD preferred payment method Will brands...

Marketing News – February 12, 2013

Bulletin: Is the ‘Right Here Right Now‘ campaign a game changer for Pepsi? Dutch in a dhoti: American brand Von Dutch arrives in India Marketing professionals’ lessons on the road Focus on adding brand value...

MarkN Edition 1- 2013-14

1. Blackberry's New Below the Line Campaigns  BlackBerry users were given a special entry at the St Xavier's College during the college festival, Malhar 2013. The handset manufacturer put up a larger than life letter,...

MarkN Edition 2 2013-14

1. Nokia and Microsoft: A smart one or Futile Deal? At first glance the deal makes perfect sense. Microsoft has struggled to grow its share of the global handset operating system market, with the latest...

MarkN Edition 3 2013-14

1. The Hindu promises to ‘bring the world alive’, in Tamil The Hindu ditches dialogues for sounds: Designed by Ogilvy & Mather Bengaluru, the TVC is a montage where people -- while engaged in different activities...

MarkN Edition 4 2013-14

1. Raymond's Park Avenue beer shampoo ad 'Cheers to Man Hair' seeks to promote a new category The most widely consumed alcoholic beverage and also the thirdmost popular drink overall, after water and tea is...