Lot of marketers all around the world use lot of different and innovative techniques to differentiate its brand. Some use celebrities to attract consumers while others rely on product itself for the pull towards product. The features of the product are highlighted more when product is itself used for promotion. New techniques are being developed, discovered for the promotion of brand.
Imagine you are sitting in the driver seat taking test drive of the new Nissan Duster. The sales person is busy in telling you the least required details of car or enquiring your payment choice and advising you cash payment for discount when the only thing you want to do is feel the comfort and hear the silence of engine. This behavior is stark opposite to how company positions itself by the tagline ‘Enjoy The Ride’
In 1983, India won the world cup; then, another seminal event took place. Nestle debuted its latest creation, Maggi 2 Minute Noodles to the country. And the rest, as they say, is History. What the hot dog is to America, Maggi is to India; for we belong to the generation of ubiquitous lovers of this 2 minute wonder. So much so, that India has now emerged as the largest consumer of Maggi noodles across all Nestle operations in the world.