MarkSoc, the Marketing Society at FMS,Delhi is the oldest interest group at FMS. It was founded in 1993. Over the years, MarkSoc has played an immense role in shaping FMS as one of the most sought-after campuses for Sales and Marketing profiles. It is involved in a wide array of activities from mega corporate events, national level conclaves and workshops to guiding the junior batch at FMS.It is currently a 6 member team comprising 1 President, and 5 Executive Members.
MarkSoc enjoys excellent alumni support and has a strong Social Media and web presence.
Please do join us on Facebook, Twitter and LinkdIn.
Why do you think brands like Dove, portraying common women like you and me giving testimonials about how wonderful the product is or a brand like Olay has women like Kajol, Madhuri Dixit and Shilpa Shetty in advertisements symbolizing youthfulness and beauty in the middle age to testify the effectiveness of an anti-aging cream?
It is all a game about advocacy through different advocates, opinion leaders, channels and activities that are in harmony around the value proposition offered by the brand. Every new brand wants to gain acceptance in the market and credibility and it becomes even more important in the personal care and beauty segment.
Old marketing tactics-Imposing TV programs with advertisements and pushing them in at the slightest pretext (sort of like playing with people’s minds) and other ‘creative’ roadside advertising techniques. Also pulling out millions from your wallets to hire a PR to throw false light on the products-a self congratulatory deal replete with company high-muck-a-muck claiming to bring about ‘world peace’(it being the keyword here).And they aim to do this by getting families closer together(the underlying sarcasm can clearly be understood).People today find themselves overwhelmed by the uncertain world of too many advertising messages and nearly 60% of the population believe that advertising is not relevant to them. Also various empirical studies have shown than people prefer relying on advice from others in personal and professional network when making purchase decisions.
“The government's policies are like cornflakes- if they are not marketed, they will not sell." (Franklin, 2004)
Did you notice a series of pre-election advertisements under the banner of 'Bharat Nirman'? Did you watch Mr.Narendra Modi making his debut on Google+ Hangout? Did you follow Mr. Obama's election campaign of 2012? Did you find anything common to all these? Rack your brains!! These are classic examples of what, in modern era, is known as 'political marketing'.